Understanding EMV and
How it Benefits You

What you need to know and do after October 1st.

Don’t let the FUD (fear, uncertainty, doubt) factor obscure the benefits of EMV. THIS IS A LIABILITY SHIFT.

Four ways the EMV shift can liberate merchants:

freedom-from-fraud   contactless-mobile-payment

Freedom from Fraud

Card fraud in the U.S. cost $7.1 billion in 2013. Full EMV adoption has been proven in countries outside the U.S. to mitigate fraud at the POS. While EMV on its own won’t mitigate all fraud and payment network breaches, it represents the first step toward embracing a full portfolio of technologies—including encryption and tokenization—that help to prevent fraud and secure consumer and merchant data. These advanced technologies are now more affordable and easier to install than before.

A Path to Contactless Mobile Payment

EMV offers a pathway to contactless payment, which Forrester projects will reach $90 billion in the U.S. by the end of 2017. Awareness and adoption of contactless mobile payment are growing. Merchants who transition to EMV today are getting a head start on the technologies that prepare them for mainstream adoption of mobile payment tomorrow.

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Consumer Expectations are Changing

By the end of 2015, 70 percent of U.S. credit cards will feature imbedded EMV chips, says research firm Aite Group. Consumer expectations are rising, for better security, convenience, interactivity, speed and ease of use. Merchants that modernize their payment technology now, beginning with EMV, can also gain a competitive edge with the ability to accept emerging payment methods (NFC, mobile wallets, etc.) and add more value to the point of sale in the form of digital coupons, advertising and special offers.

Today’s Payment Devices Bring New Value to Both Consumers & Merchants

Modern payment devices offer more than EMV payment acceptance. Today’s payment systems can enable retailers to deepen consumer relationships – from loyalty programs to e-coupons to spot discounts – that enhance customer loyalty while stimulating new revenues.

The liability shift for merchants makes an investment in EMV and other new technologies one that will pay dividends many times over. With the October transition in sight, the sooner our national payment infrastructure migrates to EMV the better.


Fast track your EMV transition by contacting a Verifone representative today! Fill out the form on the right to get started.


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digital-transactions Digital Transactions: EMV Becomes All-Consuming Topic at a Trade Show for the Broader POS Industry samsung-business Samsung Business: The Importance of Adopting the Looming EMV Standard for Retailers
convenience-store Convenience Store Decisions: EMV Solutions for Petroleum Retailers payment-quarterly Payment Quarterly: Like it or not, EMV is Imminent!
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it-business-edge IT Business Edge: The Path to Mobile Payments 2015 mobile-world Mobile World: Verifone, Samsung Bring Android-Based mPOS to Merchants
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aba American Booksellers Association: What POS Vendors Are Doing to Prepare Booksellers for EMV Chip Cards




The US EMV Migration Shift: 60 Days In
Date: Friday, December 11
Time: 1:00 p.m. EDT

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Learn more about what the EMV liability shift means to you by consulting with an experienced Verifone representative.